Have you ever wondered why people fall in love with certain homes and why some are on the market for months even though there is nothing wrong with them? How we live in our homes is usually much different from how we sell our houses. What is attractive and cherished by you might not be for potential buyers. Actually, it can distract them or even drive them away from seeing your property and all its features. As the saying goes, “you never get a second chance to make a first impression”. This is also very true when it comes to real estate. Statistically, buyers spend just between 3 to 6 minutes looking at a potential home, so it’s now or never to capture their attention. There is no better way to do that than to use the help of a professional home stager who will make your property shine.
The main goal of home staging is increasing your property value and making it a market-ready product for real estate. It can be achieved by creating an emotional connection between a place and the buyer and sparking a desire to own it. Sometimes this process can be called “taking the home out of the house” because it starts with limiting the owner’s personal belongings in order to feature the space and qualities of the place. Without these distractions, the buyers can easily imagine themselves living in the visited staged property.
Staging is not just an unnecessary expense - it’s an investment that prevents sellers from losing money and also generates additional income. It has been proven time and again that staged properties sell faster in a slow economy than ones that have not been staged. In addition, when the real estate market is good, staged houses generate much bigger interest which results in multiple offers and higher income for the sellers.
|Area of Home||Average Investment||Increase in Selling Price||Average ROI||% of Agents Recommended|
|Staging||75||$3,000 - $3,999||4597.00%||73.00%|
|Clean / de-clutter||75||$1,000 - $1,499||1577.00%||98.00%|
|Lighten and brighten||75||$1,000 - $1,499||1577.00%||96.00%|
|Carpeting||150||$1,000 - $1,499||736.00%||100.00%|
|Plumbing and electrical||200||$1,000 - $1,499||525.00%||90.00%|
|Yard||250||$1,000 - $1,499||401.00%||94.00%|
|Flooring||1250||$2,000 - $2,999||100.00%||94.00%|
|Update kitchen and bath||3125||$5,000 - $5,999||76.00%||65.00%|
|Paint exterior||1750||$2,000 - $2,999||43.00%||81.00%|
|Paint interior||1750||$1,000 - $1,499||100.00%|
The cost of home staging is always smaller than the financial gain it provides or the money lost from the first price reduction if property sits on the market.
For more information please visit:
Home Staging FAQ