Have you ever wondered why people fall in love with certain homes and why some are on the market for months even though there is nothing wrong with them? How we live in our homes is usually much different from how we sell our houses. What is attractive and cherished by you might not be for potential buyers. Actually, it can distract them or even drive them away from seeing your property and all its features. As the saying goes, “you never get a second chance to make a first impression”. This is also very true when it comes to real estate. Statistically, buyers spend just between 3 to 6 minutes looking at a potential home, so it’s now or never to capture their attention. There is no better way to do that than to use the help of a professional home stager who will make your property shine.

The main goal of home staging is increasing your property value and making it a market-ready product for real estate. It can be achieved by creating an emotional connection between a place and the buyer and sparking a desire to own it. Sometimes this process can be called “taking the home out of the house” because it starts with limiting the owner’s personal belongings in order to feature the space and qualities of the place. Without these distractions, the buyers can easily imagine themselves living in the visited staged property.

Most likely to be impacted by viewing a staged home

Easier to visualize the property as a future home
More willing to walk through a home viewed online
Will positively impact home value of home decorated to buyer tastes
Overlook other property faults
Will negatively impact home value if decorated against buyer tastes
Are more suspect of home features

Source: National Association of Realtors®, 2015 Profile of Home Staging

Staging is not just an unnecessary expense - it’s an investment that prevents sellers from losing money and also generates additional income. It has been proven time and again that staged properties sell faster in a slow economy than ones that have not been staged. In addition, when the real estate market is good, staged houses generate much bigger interest which results in multiple offers and higher income for the sellers.

The most highly recommended improvements based on national survey of over 2,500 Realtors

Area of Home Average Investment Increase in Selling Price Average ROI % of Agents Recommended
Staging 75 $3,000 - $3,999 4597.00% 73.00%
Clean / de-clutter 75 $1,000 - $1,499 1577.00% 98.00%
Lighten and brighten 75 $1,000 - $1,499 1577.00% 96.00%
Carpeting 150 $1,000 - $1,499 736.00% 100.00%
Plumbing and electrical 200 $1,000 - $1,499 525.00% 90.00%
Yard 250 $1,000 - $1,499 401.00% 94.00%
Flooring 1250 $2,000 - $2,999 100.00% 94.00%
Update kitchen and bath 3125 $5,000 - $5,999 76.00% 65.00%
Paint exterior 1750 $2,000 - $2,999 43.00% 81.00%
Paint interior 1750 $1,000 - $1,499 100.00%

Source: HomeGain

The cost of home staging is always smaller than the financial gain it provides or the money lost from the first price reduction if property sits on the market.

ASP® Home Staging Sales Success Rate*

*The Statistics are based upon Today's Market


94% ASP® Staged Homes sell on average in 11 days

Source: ASP® Home Staging

Average Days on Market Before Sold*

*The Statistics are based upon Today's Market

Days on Market - Non Staged Homes
90 Days
Days on Market - ASP® Staged Homes
11 Days

Source: ASP® Home Staging

For more information please visit:
Home Staging FAQ