Have you ever wondered why people fall in love with certain homes and why some are on the market for months even though there is nothing wrong with them? How we live in our homes is usually much different from how we sell our houses. What is attractive and cherished by you might not be for potential buyers. Actually, it can distract them or even drive them away from seeing your property and all its features. As the saying goes, “you never get a second chance to make a first impression”. This is also very true when it comes to real estate. Statistically, buyers spend just between 3 to 6 minutes looking at a potential home, so it’s now or never to capture their attention. There is no better way to do that than to use the help of a professional home stager who will make your property shine.
The main goal of home staging is increasing your property value and making it a market-ready product for real estate. It can be achieved by creating an emotional connection between a place and the buyer and sparking a desire to own it. Sometimes this process can be called “taking the home out of the house” because it starts with limiting the owner’s personal belongings in order to feature the space and qualities of the place. Without these distractions, the buyers can easily imagine themselves living in the visited staged property.
Staging is not just an unnecessary expense - it’s an investment that prevents sellers from losing money and also generates additional income. It has been proven time and again that staged properties sell faster in a slow economy than ones that have not been staged. In addition, when the real estate market is good, staged houses generate much bigger interest which results in multiple offers and higher income for the sellers. The cost of home staging is always smaller than the financial gain it provides or the money lost from the first price reduction if property sits on the market.
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Home Staging FAQ
A comfortable house is a great source of happiness. It ranks immediately after health and a good conscience.
A perfect home means different things to all of us. For some, it’s just a shelter and they are happy as long it is safe, warm and comfortable. However, many of us aspire to something more than just fulfilling the most basic human needs. We want our homes to be good-looking, inviting and relaxing places in which we create memories and come back to happily after a long day away. We need them to fit our lifestyle and hobbies, and express our taste and personality.
It’s quite easy to notice that the most beautiful interiors possess a very clear sense of style. We enter a room and immediately see that nothing is random and that someone put a lot of thought in how to arrange the space. There is balance, harmony and purpose in every detail which creates great flow and good energy.
Thoughtful decorating can significantly enhance the quality of one’s life and bring the best in a home’s natural character. It transforms a bland room into a visual spectacle and is the expression of its owner’s temperament. It can be achieved by working with color, light and texture. Purposefully arranged furniture, hand-picked accessories and corresponding flooring and window treatments can turn any space into a home you can call your own.
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It’s quite common to hear people saying that staging and decorating are basically the same process and both terms could be used interchangeably. Despite some similarities they actually serve a different purpose and differ quite significantly. While staging or decorating, I might need the same objects like lamps, plants or pillows but I will use them for a completely different reason.
Decorating is all about the clients who live in a home – listening to their needs, helping to define their style and making the space their own, taking into account their taste and lifestyle.
The purpose of staging is to remove the owners’ distractions and their personalities from the house. It is a depersonalizing process with the goal of featuring the space of the building, not the people who live in it. While there is nothing wrong with living in a staged home permanently, putting an overly decorated, full of personal keepsakes property on the market is certainly not a good idea.